There are two social media vanity metrics that you need to stop tracking today. They are: Facebook Fans (a.k.a. Page Likes) Followers (a.k.a. Page Followers) I know that Facebook and other social media have publicly reported these vanity metrics since …
Looking to help a brand break into a competitive vertical? You’ll need a creative paid media strategy to gain a foothold in the market while maximizing budget efficiency. Running paid search ads in competitive verticals is often unfeasible for challenger …
ADVERTISEMENT Online trolls have been the bane of rational, civil internet users since the beginning of the web. It turns out, when you give certain people the shield of anonymity to hide behind in the form of a computer screen, …
ADVERTISEMENT Social media is one of those things, like high waisted shorts or people still using the hashtag #nomnoms, that you either love or really hate. But, if you’re an ecommerce company, it can be kind of cringe-worthy. Between Facebook, …
ADVERTISEMENT A study commissioned by the Royal Society for Public Health (RSHP) finds ‘like’ buttons are the most toxic feature on social media. The RSHP polled over 2,000 people, including adults and teens, and found the like button is considered …
ADVERTISEMENT TikTok is reportedly working on a way to earn revenue through a native audience network for advertisers looking to reach TikTok users. AdWeek reports this information was discovered in some newly released developer documents. The audience network would allow …
ADVERTISEMENT Social proof is a psychological experience that happens when people assume the actions of others reflect the accurate behavior in that exact situation. People who are unsure of how to act in a given situation will look to responses …
ADVERTISEMENT Automattic Inc., owner of WordPress.com, has acquired Tumblr for what is reported to be very low sum. The Wall Street Journal reported that Tumblr was acquired for an “undisclosed sum,” however, it was soon revealed the sum was “well below” …
ADVERTISEMENT Facebook announced they are conducting member surveys to understand what kinds videos and images users prefer. These surveys have preceded updates to Facebook’s algorithms. The updates generally affect the reach of Facebook posts. This is an overview of what …
ADVERTISEMENT Looking for social media movies and television shows that hold up a mirror to our 21st century existence? We’ve rounded up the top movies and TV show episodes that highlight how deeply social media has penetrated our culture. Among …
