ADVERTISEMENT Yahoo is extending the date that it plans to delete all Yahoo Groups data, which was originally scheduled to happen this week. It was announced in October that all content on Yahoo Groups would be deleted by December 14. …
Using company or personal online profiles to generate links is a tricky subject. Some people think it is spammy or misleading, especially when someone creates profiles for the sole purpose of getting links. Even though a few shady marketers have …
ADVERTISEMENT Social networks will account for a greater share of programmatic digital display ad dollars in 2019 than originally expected. According to a new report from eMarketer, estimates for social as a portion of total programmatic are up compared to …
If you work in social media marketing, it may seem like everyone is talking about the importance of social listening (or social media monitoring). However, if you’ve never used social listening in your marketing strategy, it might be difficult to …
The North American cannabis industry is expected to reach $16 billion by the end of 2019. CBD is one of the most profitable product categories in the industry and is projected to bring in total revenue of $1.6 billion in …
ADVERTISEMENT In what could be a precedent-setting case, the FTC recently fined a US business over the sale of fake likes and followers. Florida businessman German Calas Jr., owner of a company called Devumi, was fined $2.5 million over the …
ADVERTISEMENT Christmastime can be the most profitable time of year for some businesses, but with the influx of big marketing budgets, it can be challenging to compete with other campaigns. Social media has become one of the most prevalent forms …
This promotion is in partnership with the U.S. Search Awards. The 2020 U.S. Social Media Communications Awards has officially launched and is accepting entries until November 29. Hurry – get your submissions in now! The awards are open to all corporate, …
ADVERTISEMENT Social media is more competitive and noisy than ever, but the holidays offer a perfect opportunity to cut through the noise and gain an advantage over your competitors. This is because people’s emotions are actively engaged with a combination …
There are two social media vanity metrics that you need to stop tracking today. They are: Facebook Fans (a.k.a. Page Likes) Followers (a.k.a. Page Followers) I know that Facebook and other social media have publicly reported these vanity metrics since …
